loader image

Back to the field

Escape Room

Source: D&AD 

Escape rooms have become popular with millennials. One thing millennials can’t escape is living with their parents. The Prudential Escape Room was an experience that let people live out 30 years of financial challenges in 30 minutes, starting off trapped in their parent’s basement. Through various challenges, the millennial-focused experience immersed players in a series of life stages and financial situations. All the while, a clock was counting up in years, and the quicker they escaped, the younger they retired.