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LoFI Beats Suicide

Source: D&AD 

One in five students have suicidal thoughts, most aren’t seeking expert help. Vice UK wanted to help. It hijacked a 24-hour YT live stream where students watched an animated loop of a girl studying, but also shared feelings of stress, depression and loneliness. After 809 days, Study Girl stopped studying and considered taking her life. After wrestling with her decision, she chooses to live and seek help. The video achieved 2m views and 19% of viewers clicked through to helplines, meaning one in five reached out to get expert help.