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Project Body Hair

Source: D&AD

Project Body Hair is a celebration of female body hair. Women’s razor brands don’t often acknowledge female body hair. Ads show women “shaving” smooth, airbrushed legs. Everyone has short stubble or long strands. What you do with your hair is up to you. By reminding women that shaving is a choice we received 3.3+ billion earned media impressions across 23 countries, 21+ million views & over 1.3 million shares & comments.