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The Real Machado

Source: D&AD 

Machado de Assis, a writer, was a victim of racism for more than one century. His image was whitened so he could be accepted by the white elite during the 19th century. Grey Brazil and Zumbi dos Palmares University took a huge step to change that particular problem and to start a wave against racism. A campaign was run to recreate his image as it should be.