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Trolling is Ugly

Source: D&AD

Cyberbullying is a huge issue that needs to be talked about. Through the campaign ‘Trolling is Ugly’, we wanted to show the effect that digital abuse can have on young people. Over 24 hours, we manipulated influencer Chessie King’s appearance in real time in response to real negative comments in a live Instagram story, culminating in a shockingly distorted final image. We showed the internet that ‘Trolling Is Ugly’, not the victims.

Disclaimer: This video contains some swearing.